The world of digital marketing and internet depends on the word “seo” of this three word. Very large companies that sell their Proudct and servies online. She spends her millions on just seo. After all, what is this seo?
If you too have heard its name repeatedly or seen it written somewhere or you are new in internet and digital marketing, then you get to hear this word again and again. that is SEO.
search engine optimization
SEO full form search engine optimization. Which is directly related to the search engine. seo There are rules to bring your website to the top in a type of search engine so that traffic can increase on our website. If you follow these rules, then your website appears on the first page in the search engine.
It is important to bring the website to the first page because most people prefer to visit the website that comes on the first page and for this we have to follow Seo.
Any company or person makes his website so that he can sell his service and product, but if traffic does not visit his website, then how will he sell his product. So we have to do search engine optimization to get our website to the first page. Which has increased traffic on our website.
Our online earning increases due to increase in traffic on websites. Also, the value of the website increases in the search engine, which increases the ranking of the website.
Search engine optimization is exactly like traffic rules. For example, to run the traffic smoothly, we need a roadmap so that people do not face any problem and they can quickly reach their target by choosing their right path.
Similarly, Seo is also a search engine Traffic Rules. So that when searching anything, it gets the right information quickly. For this, there is a roadmap of search engine called Seo (Search engine optimization).
Both Seo and traffic rules work for people. So that our journey is good. Like if you search for “what is seo” but the result that comes is about something else, then you have to search again and again which means that your journey and user experience is poor.
Therefore, the google search engine uses Seo factor to increase its user experience so that it can give information fastly and correctly to their user.
Every search engine has its own seo factor. In today’s time, Google is the largest search engine which is the most used in the whole world. google works on about 200 Seo factor.
If you want to understand Seo in one line then you should know that google likes the content that the user likes to read. Whose content automatically goes to the first page. And if you do not like, then it slowly goes down. This is the most important factor of google seo.
What is a search engine
First of all it is very important for you to know what is the search engine. Search engine A search engine is such an alogrithum that works to give the correct information of the information we have searched on the internet, for that it fastly crawl, index and rank the information in its data base which is called SNRP (Search engine Result Page). Seo has a huge role to bring any page to the top in search results. google, yahoo, bing is all this search engine.
How the search engine works
Like if you search for “what is seo” then the search engine brings the crawling and indexed ranking list in front of you. The bots and spider of the search engine crawl and index for 24 hours continuously and make their ranking list. And as soon as you do some search, then you see it on the search engine result page (SERP).
By the way, all search engines have different technic to work. But every search engine works in three steps.
Type of Search Engine Optimization
- On-page Seo
- Off-page Seo
Search engine optimization has two importent factors. First of all we talk about on page Seo because it is the most important factor to increase organic traffic on the website.
To setup your website according to search engine optimize, the work that is done on it is called on pageSEO.
By doing this, your organic traffic increases. Directing your website by searching keyword on google is called organic traffic.
To rank your website and post in the search engine, promoting its link on the internet is called off PageSEO.
When your post is promoted and shared on the internet, it gets some signal to the search engine. Which search engine increases the ranking of that post.